Tableau Public is for anyone who wants to tell stories with interactive data on the web. It’s delivered as a service which allows you to be up and running overnight. With Tableau Public you can create amazing interactive visuals and publish them quickly, without the help of programmers or IT.
The Premium version of Tableau Public is for organizations that want to enhance their websites with interactive data visualizations. There are higher limits on the size of data you can work with. And among other premium features, you can keep your underlying data hidden.
Why tell stories with data? Because interactive content drives more page views and longer dwell time. Industry experts have cited figures showing that the average reading time of a web page with an interactive visual is 4, 5 or 6 times that of a static web page.