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Infosec FTW

Google Analytics Report Metrics

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 Browser  Visitors  Browser / Device  ga:browser The browsers used by visitors to your website. Both
 Browser Version  Visitors  Browser / Device  ga:browserVersion The browser versions used by visitors to your website. Both
 City  Visitors  Geo / Network  ga:city The cities from which visits originated, based on IP address. Both
 Continent  Visitors  Geo / Network  ga:continent The continents from which visits originated, based on IP address. Both
 Count of Visits  Visitors  Visitor  ga:visitCount The total count of visits to your site.If you’re using this dimension to create a visitor segment (e.g., for a remarketing list), then you’re identifying all visitors over all sessions who match the criteria you apply; for example, all visitors who have more than 5 visits. Both
 Country / Territory  Visitors  Geo / Network  ga:country The countries from which visits originated, based on IP address. Both
 Days Since Last Visit  Visitors  Visitor  ga:daysSinceLastVisit The number of days elapsed since visitors last visited the site. Both
 Domain  Visitors  Geo / Network  ga:networkDomain The fully qualified domain names of your visitors’ Internet service providers (ISPs). Both
 Flash Version  Visitors  Browser / Device  ga:flashVersion The versions of Flash supported by visitors’ browsers, including minor versions. Both
 Java Support  Visitors  Browser / Device  ga:javaEnabled Differentiates visits from browsers with and without (Yes or No) Java enabled. Both
 Language  Visitors  Browser / Device  ga:language A screen through which visitors enter an app. Both
 Metro  Visitors  Geo / Network  ga:metro The Designated Market Area (DMA) from where traffic arrived on your site. Both
 Mobile (Including Tablet)  Visitors  Browser / Device  ga:isMobile Indicates whether visits were from mobile and tablet devices (Yes) or not (No). Both
 Mobile Device Branding  Visitors  Browser / Device  ga:mobileDeviceBranding Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile). Both
 Mobile Device Info  Visitors  Browser / Device  ga:mobileDeviceInfo The branding, model, and marketing name used to identify the device. Custom reports
 Mobile Device Marketing Name  Visitors  Browser / Device Marketing name used for device (example: Pearl (Blackberry)) Both
 Mobile Device Model  Visitors  Browser / Device  ga:MobileDeviceModel Device model (example: Nexus S) Both
 Mobile Input Selector  Visitors  Browser / Device  ga:mobileInputSelector Selector used on device (examples: touchscreen, joystick, clickwheel, stylus) Both
 Operating System  Visitors  Browser / Device  ga:operatingSystem The operating systems used by visitors to your website. Includes mobile operating systems such as Android. Both
 Operating System Version  Visitors  Browser / Device  ga:operatingSystemVersion The operating system versions used by visitors to your website. Both
 Region  Visitors  Geo / Network  ga:region The geographic regions from which visits originated, based on IP address. Both
 Screen Colors  Visitors  Browser / Device  ga:screenColors The screen color depths of visitors’ monitors. Both
 Screen Resolution  Visitors  Browser / Device  ga:screenResolution The screen resolutions of visitors’ monitors. Both
 Service Provider  Visitors  Geo / Network  ga:networkLocation The names of the Internet service providers (ISPs) used by visitors to your site. Both
 Sub Continent Region  Visitors  Geo / Network  ga:subContinent The sub-continents from which visits originated, based on IP address. Both
 Tablet  Visitors  Browser / Device The tablets used by visitors to your website. Advanced Segments
 Visitor Type  Visitors  Visitor  ga:visitorType New Visitor (first-time visit) and Returning Visitor. Both
 Medium  Traffic Sources  Traffic Sources  ga:medium The mediums which referred traffic. Includes mediums identified via utm_medium. Both
 Referral Path  Traffic Sources  Traffic Sources  ga:referralPath The URIs that referred traffic. Both
 Source  Traffic Sources  Traffic Sources  ga:source The sources which referred traffic. Includes sources identified via utm_source. Both
 Source / Medium  Traffic Sources  Traffic Sources The source-combinations which referred traffic. Includes sources and mediums identified via utm_source and utm_medium. Custom reports
 Traffic Type  Traffic Sources  Traffic Sources The types of traffic to your site: search, referral, direct, and other. Custom reports
 Display Name  Social  Social Activities  ga:socialActivityDisplayName Social activity display name. Custom reports
 Endorsing URL  Social  Social Activities  ga:socialActivityEndorsingUrl For a social data hub activity, this value represents the URL of the social activity (e.g. the Google+ post URL, the blog comment URL, etc.). Custom reports
 Originating Social Action  Social  Social Activities Originating Social Action — The social action associated with the activity (e.g. vote, comment) Custom reports
 Shared URL  Social  Social Activities  ga:socialActivityContentUrl Social Content URL — The URL/content that was talked about in the social activity. Custom reports
 Social Action  Social  Social Activities  ga:socialActivityAction The social action that occurred (e.g. +1, Like, Share) Custom reports
 Social Activity Post  Social  Social Activities  ga:socialActivityPost Social Activity Post — The content of the activity shared by the user. Custom reports
 Social Activity Timestamp  Social  Social Activities  ga:socialActivityTimestamp The timestamp of when the social activity occurred. Custom reports
 Social Entity  Social  Social Interactions  ga:socialInteractionTarget The page (i.e. URL) or entity that was shared. Custom reports
 Social Network  Social  Traffic Sources  ga:socialNetwork The social network where the visit came from and/or the social activity occurred. Custom reports
 Social Network and Action  Social  Social Activities  ga:socialActivityNetworkAction Originating Social Network/Action: The social network where the activity originated and the type of action taken. Custom reports
 Social Source  Social  Social Interactions  ga:socialInteractionNetwork The social source or network on which the activity occurred (e.g. Facebook, Twitter, Google). Custom reports
 Social Source and Action  Social  Social Interactions  ga:socialInteractionNetworkAction The social source/network and action that occurred (e.g. Facebook-Like). Custom reports
 Social Source Referral  Social  Traffic Sources  ga:hasSocialSourceReferral Whether or not this activity resulted from a social source. Custom reports
 Social Tags Summary  Social  Social Activities  ga:socialActivityTagsSummary For a social data hub activity, this is a comma-separated set of tags associated with the social activity. Custom reports
 Social Type  Social  Social Interactions Either “Socially Engaged” or “Not Socially Engaged”. Custom reports
 Social User Handle  Social  Social Activities  ga:socialActivityUserHandle Social User Handle — The handle of the user who initiated the social activity. Custom reports
 User Photo URL  Social  Social Activities  ga:socialActivityUserPhotoUrl URL for the profile photo of the user who performed a social action. Custom reports
 User Profile URL  Social  Social Activities  ga:socialActivityUserProfileUrl URL for the profile of the user who performed a social action. Custom reports
 Connection Speed  Other  Site Speed The network connection speeds of visitors to your website. Both
 Date*  Other  Time  ga:date The dates of the active date range.* (Same as “Visit Date (YYYYMMDD)” in Advanced Segments) Custom reports
 Day of Week  Other  Time  ga:dayOfWeek The day of the week. A one-digit number from 0 (Sunday) to 6 (Monday). Custom reports
 Hour  Other  Time  ga:hour A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the number of visits during the change-over hour (e.g. between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero visits will occur at the opposite changeover. (Google Analytics does not track visitor time more precisely than hours.) Both
 Hour of Day  Other  Time Date and hour. Custom reports
 Month of Year  Other  Time  ga:month The month of the visit. A two digit integer from 01 to 12. Custom reports
 Visit Date (YYYYMMDD)  Other  Time  ga:date Visit date in yyyymmdd format.*(Same as “Date” in Custom Reports) Advanced Segments
 Week of Year  Other  Time  ga:week The week of the visit. A two-digit number from 01 to 53. Each week starts on Sunday. Custom reports
 Custom Variable (Key 1…n)  Custom Variables  Custom Variables  ga:customVarName(n) The key name of the custom variable fro that slot. Both
 Custom Variable (Value 1…n)  Custom Variables  Custom Variables  ga:customVarValue(n) The value name of the custom variable fro that slot. Both
 Affiliation  Conversions  Ecommerce  ga:affiliation The affiliations assigned to ecommerce transactions. Both
 Days to Transaction  Conversions  Ecommerce  ga:daysToTransaction The number of days between users’ purchases and the campaign referral. Both
 Goal Completion Location  Conversions  Goal Conversions Goal Request URI Custom reports
 Goal Previous Step – 3/2/1  Conversions  Goal Conversions The URI that was loaded 1, 2, or 3 steps prior to the goal completion location. Custom reports
 Product  Conversions  Ecommerce  ga:productName The product names of items sold. Both
 Product Category  Conversions  Ecommerce  ga:productCategory The categories of products sold. Both
 Product SKU  Conversions  Ecommerce  ga:productSku The product codes of items sold. Custom reports
 Transaction  Conversions  Ecommerce  ga:transactionId The transaction IDs of the ecommerce transactions. Custom reports
 Visits to Transaction  Conversions  Ecommerce  ga:visitsToTransaction The number of visits from referral to purchase. Both
 App ID  Content  App Tracking The individual app ID designated by a specific app marketplace, like GooglePlay or another AppStore. Both
 App Installer ID  Content  App Tracking The name or package name for a specific app marketplace, like GooglePlay or another AppStore. Both
 App Name  Content  App Tracking The official name of your app as it’s designated by the developer in your account (e.g., MyApp: Special Edition). Both
 App Version  Content  App Tracking The version number of an app (e.g., 1.5). Both
 Destination Page  Content  Internal Search  ga:searchDestinationPage A page that the user visited after performing an internal website search. Custom reports
 Event Action  Content  Event Tracking  ga:eventAction The actions that were assigned to triggered events. Both
 Event Category  Content  Event Tracking  ga:eventCategory The categories that were assigned to triggered events. Both
 Event Label  Content  Event Tracking  ga:eventLabel The optional labels used to describe triggered events. Both
 Exception Description  Content  App Tracking The description of an exception, or technical error, as defined by your developer in your App Tracking code. Both
 Exit Page  Content  Page Tracking  ga:exitPagePath The pages visitors viewed last on your site. Both
 Exit Screen  Content  App Tracking A screen from which visitors exit an app. Custom reports
 Experiment ID  Content  Content Experiments Visits by people who saw the experiment page. Advanced Segments
 Full Referrer  Content  Traffic Sources The URLs that referred traffic. Custom reports
 Hostname  Content  Page Tracking  ga:hostname The hostnames visitors used to reach your site. Typically, your site’s URL. Both
 Landing Page  Content  Page Tracking  ga:landingPagePath The pages through which visitors entered your site. Both
 Landing Screen  Content  App Tracking A screen through which visitors enter an app. Custom reports
 Page  Content  Page Tracking  ga:pagePath The pages visited, listed by path and/or query parameters. Both
 Page Depth  Content  Page Tracking  ga:pageDepth The number of pages viewed by visitors in a session. Both
 Page path level 4/3/2/1  Content  Page Tracking  ga:pagePathLevel1 Page Path Level 1, 2, 3 or 4. Custom reports
 Page Title  Content  Page Tracking  ga:pageTitle The page titles used on your site. Both
 Refined Keyword  Content  Internal Search  ga:searchKeywordRefinement The search terms used to refine internal searches. Both
 Screen Depth  Content  Internal Search The number of screens viewed in a session. Both
 Screen Name  Content  App Tracking The name of a specific app screen. Custom reports
 Search Term  Content  Internal Search  ga:searchKeyword The search terms used by visitors to search your site. Both
 Site Search Category  Content  Internal Search  ga:searchCategory The categories searched by visitors searching your site. Both
 Site Search Status  Content  Internal Search  ga:searchUsed Distinguishes visits that included an internal site search and those that did not. Both
 Start Page  Content  Internal Search  ga:searchStartPage The pages from which visitors searched your site. Custom reports
 Timing Category  Content  User Timings  ga:userTimingCategory User specified category for user timing. Custom reports
 Timing Label  Content  User Timings  ga:userTimingLabel User specified label for user timing. Custom reports
 Timing Variable  Content  User Timings  ga:userTimingVariable User timing variable Custom reports
 User Defined Value  Content  Visitor  ga:userDefinedValue The value provided when you define custom visitor segments for your website. Both
 Variation  Content  Content Experiments Visits for a specific combination of pages in an experiment; for example: Variation Page A and Goal A; Variation Page B and Goal A. Advanced Segments
 Ad Content  Advertising  AdWords  ga:adContent The first line of each AdWords ad and the utm_content tags that were used in tagged campaigns. Both
 Ad Distribution Network  Advertising  AdWords  ga:adDistributionNetwork The location where your ad was shown (google.com, search partners, content network). Custom reports
 Ad Group  Advertising  AdWords  ga:adGroup The names of your AdWords ad groups. Both
 Ad Slot  Advertising  AdWords  ga:adSlot The location of the advertisement on the hosting page (Top, RHS, or not set). Both
 Ad Slot Position  Advertising  AdWords  ga:adSlotPostition The ad slot positions in which your AdWords ads appeared (1-8). Both
 Campaign  Advertising  AdWords  TV campaign Custom reports
 Campaign  Advertising  AdWords  ga:campaign The names of your AdWords campaigns and the utm_campaign tags that were used in tagged campaigns. Both
 Destination URL  Advertising  AdWords  ga:adDestinationUrl The URLs to which your AdWords ads referred traffic. Custom reports
 Keyword  Advertising  Traffic Sources  ga:keyword All keywords, both paid and unpaid, used by users to reach your site. Both
 Match Type  Advertising  AdWords  ga:adMatchType How the keyword was matched the query (i.e. exact, broad, phrase). Custom reports
 Matched Search Query  Advertising  AdWords  ga:adMatchedQuery The actual search queries that triggered impressions of your AdWords ads. Custom reports
 Placement Domain  Advertising  AdWords  ga:adPlacementDomain The domains where your ads on the content network were placed. Custom reports
 Placement Type  Advertising  AdWords  ga:adTargetingOption Automatic placement or managed placement. Custom reports
 Placement URL  Advertising  AdWords  ga:adPlacementUrl The URLs where your ads on the content network were placed. Custom reports
 Social Annotation Type  Advertising  AdWords The type of +1 annotation made to your ads: None, Basic, or Personal. Custom reports

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